Party Election Broadcasts 2015

Labour's most recent one does a decent job of presenting Ed Milliband as a man of the people, an underdog fighting against the rich elite ("It's not easy when you have Rupert Murdoch... the energy companies... the banks... against you."). Good use of emotive music, but they may have got carried away. I got the impression they were trying to sell him as a selfless messianic figure, rejected and despised by the establishment, who has come to bring about a golden age ("We've developed the policies, the program... I feel the last four and a half years have been leading up to this moment, of offering myself as prime minister").

Conservatives' presents David Cameron as a man of the hard-working people. He says he wants to make it easier for hard workers to save their money and buy things, to make a country where 'no one gets nothing for nothing.' It lacks the emotive punch and quality editing of Labour's; it feels sterile and cheap; it reminded me of the cheesy educational videos watched in school.

UKIP's has Nigel Farage - former banker, highest paid politician in the world - explaining to the camera that he is an ordinary person who drinks pints of beer ("I don't try and pretend to be anything other than I am."). He is on the side of ordinary people, and wants to cause a 'political earthquake'. The other parties are stuck in their ways and out to get him. "They want to save the country," I imagine Ultron-Farage saying, "but they don't want it to change."

Lib Dem's features Nick Clegg explaining that he went into the coalition for the good of the country, and they've done a good job of stopping the Conservatives being as evil as they otherwise would have been. He is hoping to be part of another coalition, saying he'll keep the government in the centre, not going too far towards the crazy right or the crazy left.

Green's was... surprising. There's a brief introduction explaining that they have more members than either Lib Dem or UKIP... then a boy band dressed as David Cameron, Nick Clegg, Nigel Farage, and Ed Miliband start singing about the joys of austerity, scrapping public services, fracking, and being rich... see for yourself: